![]() ![]() We are getting a worthwhile return on investment and I expect that to grow as it's still early days in our market. What kind of success has intertype experienced in selling and generating additional revenue with new customers using the ColorPress and Color-Logic? so over all the exercise has been worthwhile financially We typically recover a surcharge of $0.50 to $1 per A4 page when we apply metallics.Ĭollaborative artwork and metallic printing capabilities has resulted in additional projects from existing clients as well as attracting new clients. Our customers don't see a "per click charge" as we bundle all our services into a combined per finished unit cost. We charge $135 per hour and typically bill a minimum 2 hours per simple job and our biggest project to date run to over 20 hours. We earn more from clients by providing collaborative artwork services. Have you experienced growth with existing clients using the ColorPress and Color-Logic? Are you charging more to your customers because of the value Color-Logic brings to your clients? My customer would like to see same account growth meaning charging more for print based on the value they’re able to offer using the ColorPress and Color-Logic. ![]() What kind of value do your customers see in Color-Logic versus CMYK prints?Īustralian marketers aren't very sophisticated when it comes to measuring ROI of marketing campaigns so I don't have access to the value in terms of dollars however they love the special effects and the chance to stand out from the crowd This service is important to generating metallic clicks and has rapidly become a nice little earner outside of metallic printing as well. This has led to us creating a new service we call Collaborative Artwork We've found that customers nowadays struggle with designing for print let alone adding the complexity of designing with Color-Logic (a sad reflection of the skills of Australia's graphic designers). How does Intertype use Color-Logic meaning how is it sold to your customers? The biggest area to focus on is the design which can hide or accentuate registration issues. Under-printing requires two passes and you need to be careful with registration. ![]() printed in one pass there are no registration issues however this limits creativity and doesn't allow access to the amazing new range of colours. How is the registration on the ColorPress using Color-Logic? ![]()
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